MARKETING
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Digital Marketing Specialist
We’re looking for a results-driven Digital Marketing Specialist to join our marketing team. A key objective of this job is to develop the strategy used in marketing, along with understanding Blugento’s digital marketing process and context. The ideal candidate will be tech-savvy and have a positive can-do attitude.
Skills
- minimum of 3 years of work experience as a digital marketer
- work experience in a performance marketing department
- knowledge of technical terminology
- excellent skills of analysis and setting the creative direction
- prior experience with e-mail marketing
- very good knowledge of digital marketing processes and the ability to correctly set the KPI
- knowledge in PPC / SEM (Google Ads, Facebook Ads, Instagram Ads)
- excellent skills of Social Media Management
- good copywriting skills
- knowledge in Photoshop
- knowledge of HTML and CSS is preferred
- prior experience with eCommerce represents a big advantage
- certification in areas of digital marketing represents a plus
Responsibilities
- managing digital agency relationships, daily production
- managing campaign budgets and schedules
- owning and maintaining site analytics, metrics, and campaign reporting
- deployment of PPC / SEM campaigns (Google Ads, Facebook Ads, Instagram Ads)
- implementing e-mail marketing strategy
- planning, development, and execution of digital programs and campaigns
- developing and designing layouts for communication materials in Photoshop
Join us in shaping the future of eCommerce!
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