MARKETING

Digital Marketing Specialist

We’re looking for a results-driven Digital Marketing Specialist to join our marketing team. A key objective of this job is to develop the strategy used in marketing, along with understanding Blugento’s digital marketing process and context. The ideal candidate will be tech-savvy and have a positive can-do attitude.

Skills

  • minimum of 3 years of work experience as a digital marketer
  • work experience in a performance marketing department
  • knowledge of technical terminology
  • excellent skills of analysis and setting the creative direction
  • prior experience with e-mail marketing
  • very good knowledge of digital marketing processes and the ability to correctly set the KPI
  • knowledge in PPC / SEM (Google Ads, Facebook Ads, Instagram Ads)
  • excellent skills of Social Media Management
  • good copywriting skills
  • knowledge in Photoshop
  • knowledge of HTML and CSS is preferred
  • prior experience with eCommerce represents a big advantage
  • certification in areas of digital marketing represents a plus

Responsibilities

  • managing digital agency relationships, daily production
  • managing campaign budgets and schedules
  • owning and maintaining site analytics, metrics, and campaign reporting
  • deployment of PPC / SEM campaigns (Google Ads, Facebook Ads, Instagram Ads)
  • implementing e-mail marketing strategy
  • planning, development, and execution of digital programs and campaigns
  • developing and designing layouts for communication materials in Photoshop
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